Vision

In the Italy’s retail network, traditional groceries still play an important role together with modern distribution chains.

They still cover  today a significant share in the market of fresh foodstuffs.

Nevertheless the companies engaged in fresh milk distribution face the critical point of always more reduced economic margins.

Consequently the companies look for new opportunities, in order to guarantee the same level of service in cool chain supply to their customers   (about 45% traditional groceries and about 55% modern distribution chains).